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Sam Walton: Exceed your customers' expectations. If you do, they'll come back over and…

Exceed your customers' expectations. If you do, they'll come back over and over. Give them what they want—and a little more.
Sam WaltonSourced
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From the book Sam Walton: Made in America (with John Huey), 1992; Sam's Rules for Building a Business, Rule 8

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