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W. Chan Kim and Renee Mauborgne: The only way to beat the competition is to stop trying to beat the competition.

The only way to beat the competition is to stop trying to beat the competition.
W. Chan Kim and Renee MauborgneSourced
Source
From the book Blue Ocean Strategy p. 4 (2016 extended edition), W. Chan Kim and Renee Mauborgne, Blue Ocean Strategy p. 4 (2016 extended edition)

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