“The aim of marketing is to know and understand the customer so…” Peter F. Drucker | Leadershipology

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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter F. DruckerSourced

Source: From the book : Philip Kotler Standing Room Only: Strategies for Marketing the Performing Arts, Harvard Business Press, 1 January 1997, Peter Drucker in: Philip Kotler Standing Room Only: Strategies for Marketing the Performing Arts, Harvard Business Press, 1 January 1997, p. 33

The real men of genius were resolute workers, not idle dreamers.
George Henry Lewes Dreams WorkCommonly attributed
He who wants hard hands must not, at sight of the first blister, fling away the spade, the rake, the broad ax or the hoe; for the blister is a primary condition to the needed hardness.
Frederick Douglass Perseverance WorkSourced

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